Fresh Water Greens: A Hydroponic Success Story

The Urban Vertical Farming Project

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With over 100 years of farming experience, when the Villari family decides to take us behind the curtain of their hydroponic business, you know it’s bound to be good.

Their success started with a 16 year old boy’s 75 mile walk in 1910. Sal Villari had just come from Italy with just a few words of English and enough money to buy cattle in Lancaster Pennsylvania. Unfortunately, the only place he could market his cattle was in Philadelphia and the only way he could get there was on foot. Since then the Villari farm has grown; from traditional Lancaster pasture land to a quintessential Italian vinyard, the fourth generation of Villaris are now making a splash (ha!) in hydroponics.

In this interview and case study:

  • Regina and Joe Villari…

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