This is the third of my three-part post on “Search Engine Optimisation (SEO) and Online Copywriting”, a workshop I took with Tim Tucker at the Book Council Singapore in April 2014.
Here are some more pointers:
• Link building is online public relations.
Attract links, by doing things such as publishing authoritative research. Don’t forget to maximise internal linking.
• Make your website mobile friendly.
Have a website that adapts to the various formats of different devices. So that the content is easier to read.
• Brands are building their own channels on social media
Trend: Interruption marketing is shifting to content marketing. Brands become publishers. They build their own channels, not just buying advertising space as they used to do. Copywriters to pay attention…
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