Fashion Bloggers: PR friend or enemy?

Specialist Public Relations

After reading an interesting blog this week by Grace Kerr, labelled, ‘The Rise of Digital Media brings Forth a Rise in Fashion Bloggers’, I have learn’t there’s a new player on the scene in the PR world, the fashion blogger.

Just when we thought that our only competition we are faced with includes social media platforms and journalists, a new influential source of brand information has erupted onto the web-a-sphere.

High-profile bloggers have the ability to reach thousands of viewers each day. They are able to connect on a personal level and directly to target audience members. They can sway a reader to like or hate a brand just by one product review.

PR agency, ‘Sweaty Betty’ contacts bloggers such as Australian, Elle Ferguson (one half of the ’They all hate us’ blog) to write product reviews, write ups, promotions, paid advertising and collaborative designs for the brands they…

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