What’s With All the Blogging?

Anstey Hodge Advertising Group: Marketing Thoughts from Garage Bay #1


I had someone ask me the other day: “What do I need to write a blog for?”  So, of course, I couldn’t let that go unanswered.  My 30-second elevator pitch boiled down to the below key items:

  • A blog allows you to show that you are an expert in your field.  You are seen as a thought leader.
  • Regular blogging creates a larger digital footprint, improving your Google search results.
  • A blog allows you to respond to situations in real time. You don’t have to wait to send a press release or some other type of communication.  And you can have two-way communication with another person through a blog and its comments feature.
  • Blogs are a very cost effective marketing tool.
  • Statistics show that companies that blog get 55% more web traffic.

So I turned the question around and asked this person: “Why aren’t you blogging?”

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